Those who’re new to SEO but want to understand how search engines rate a website and its web pages, it’s crucial to comprehend a few basic things. Domain Authority is one such SEO metric that has a huge impact of its SERP (search engine ranking and placement) for the target keywords, and its reputation on the whole. There are several organizations like SEOMoz, Majestic SEO, and Ahrefs that create such metrics, which indicate the overall authority of a website on the Internet.
SEOMoz and Domain Authority Score
Domain Authority is basically a metric defined by the SEOMoz that is an indication of its strength, and the Domain Authority score is calculated on basis of several parameters ranging from number of total links, mozTrust, linking root domains, mozRank and many such elements.
Once again mozTrust and mozRank are two more internal metrics calculated by SEOMoz for each website, and they’re calculated on basis of total number of back-links, age of the website’s domain, and a few more parameters.
The Domain Authority Scoring System
Domain authority score is given on a logarithmic scale, which varies from 0-100 points, with 0 being the worst and 100 being the best. It’s pretty similar to the Google Pagerank from 0-10, and just the way it’s easier to progress from Pr0 to Pr1, and much tougher to progress from Pr4 to Pr5, the same holds true for a Domain Authority score; transition from 10 to 20 is lot easier, while transition from 40 to 50 requires lot of efforts, and dozens of powerful backlinks.
What are Majestic SEO Flow Metrics?
When it comes to assessment of backlinks to a website, Majestic SEO metrics are perceived to be best and the most reliable way of analysis. With their “backlink history checker” tool, one can look at the link profile of a particular domain, and see how authoritative it really is.
Majestic SEO currently provides the Site Explorer tool that is second to none, and after Yahoo Site Explorer service has become a part of Bing Webmaster tools, and is now no more available as a free service, Majestic SEO’s site explorer has become the most popular SERP ranking tracking tool in the SEO arena.
Majestic SEO Flow Metrics include Citation Flow, Trust Flow, as well as several other crucial link quality characteristics of a website, and its web pages. These metrics are tracked and updated on daily basis, and are a clear indication of the backlink profile of a website.
It’s imperative to build highly authoritative backlinks to your website from only the top-notch sources in your niche to gain visibility in the search engines, and improve your SERP for the desired keywords. Gone are the days of blind SEO with bulk web directory submissions and article marketing – today, you need to do everything in a well-calculated manner with the help of a smartly devised SEO strategy, which must include all forms of backlink generation ideas ranging from guest posting, press release marketing, article/web 2.0 marketing, social bookmarking and networking, niche web directory submissions, RSS & Feeds submissions, article syndication and much more.
And, if you’re not too sure about all of that, then you badly need a reliable SEO firm to help you out in this process!