Guest posting may be relatively new concept to some of the Internet marketers, but it’s nothing special for the veterans who’ve been doing it passively for years together. Earlier, guest posting was mainly used for branding purposes; however, the focus has now shifted from merely branding to backlink generation through guest posts.
Reason Behind Radical Transformation in SEO Tactics –Terror of Google Panda & Penguin!
There has been almost a radical shift in the SEO methodologies over last 12-18months, thanks to two major updates rolled out by the search engine giant Google, in form of Panda and Penguin algorithms that filter out the low quality websites from Google’s search index, and penalize even the websites that try to game the results by buying backlinks or obtaining tons of backlinks in an unnatural manner.
Hence, the time has come to build only high quality backlinks to your website from the top-notch blogs and websites in that particular niche, and guest posting is the easiest approach to get the job done.
Why Should You Contribute Guest Posts?
Guest posts come with dozens of benefits, apart from generating valuable backlinks for your domain. If you regularly contribute guest posts on a specific topic/niche on a highly popular blog, then you tend to build a strong rapport in the eyes of readers, and this allows you to protect yourself as an industry expert. As a result, if you give any buying recommendations to your readers, they’ll tend to follow them very seriously. And, this may turn out to be a lottery ticket in case you run an ecommerce site, because you can passively promote your products on such guest posts, and not only obtain backlinks, but also generate hundreds of qualified leads too.
And, that’s not all – since all the blogs where you’d be contributing these guest posts would be attracting thousands of visitors on daily basis, you’ll have high chances of getting a decent volume of referral traffic too, which may once again boost up the conversion on your site, and help your bottom-line.
Furthermore, guest posting also allows you to establish contacts with other industry experts, and learn a lot in the process. However, producing quality content, and contacting various webmasters can be quite tricky and tedious for those who’ve no experience in this field.
Therefore, it’s recommended to outsource your guest posting projects to qualified agencies, and SEO companies that can get the task done seamlessly. You don’t need to necessarily burn holes in your pockets to buy a really expensive monthly SEO package that includes the guest posting services; instead, you may be better off buying an exclusive guest posting package, and subscribing to standard SEO packages that offer other link building aid, and on-page SEO help.
This would ensure that only the experienced content marketers take care of the guest posting process, and generate valuable backlinks for your domain from the right sources, and you can rest assured that nothing will go wrong in the process.
You may also hire freelancers for this process, but dealing with them may turn out to be a hassle in most of the cases. Punctuality and quality of work are always two big concerns with freelancers, while a reputed guest posting agency that specialises in this facet of SEO would be the ideal pick.