Guest posting has been gaining a whole lot of importance in the SEO world, but it’s extremely crucial to know its significance in eyes of the king of search engines.
Matt Cutts’ Take on Concept of Guest Posting
Matt Cutts from Google has always been someone whom all the SEO experts and webmasters in the world have been listening to, and he reiterated the same old good thing in his latest interview about guest posting concept that super-high-quality content is the key to success.
All the powerful backlinks built through guest posting can be extremely resourceful if the content of those guest posts are fresh, informative and captivating, while the strategy can badly backfire if done wrongly.
It goes to show that things are best left to experts; wannabe bloggers and webmasters can actually fire a missile in their own foot by trying to make use of the power of guest posting.
And, the sites that try to generate random traffic by allowing guest bloggers to publish low quality content can also get affected with the latest Penguin update, because they tend to lose their uniqueness and strengths due to tons of poorly written guest posts. Likewise, the websites and blogs that obtain backlinks through guest posts on such low quality sites can also get penalized too.
Guest Posting Should be Best Left to Experts
In a nutshell, guest posting can be beneficial only if it’s done in a totally professional manner. Content has been king, and it always will be; so if superbly written content is contributed to high quality blogs relevant to website’s target niche for the purpose of building a powerful backlink, then it can yield fantastic results.
On the other hand, if poorly written contents are published on bunch of awful blogs for obtaining backlinks, then dozens of such links can be quite devastating for all the sites in question, the ones linked to, as well as the ones linked from.
Hence, those who want to protect themselves as an expert in the niche by way of guest posting must seek help from experts if they’re not experienced enough to do it on their own. There are many quality guest posting providers out there in the market who can help you out in the process.
Here is Video On What is Google’s view on guest blogging for links?