Writing guest posts on other people’s blogs is a great way to widen your reach and find more visitors for your website. However, getting good results from this depends on how well you choose your blogs to guest post and how good your posts are. To put it simply, good posts will get you more traffic and business, while poor ones will only take your reputation down and affect your rankings on Google search.
Here is what a good quality guest post does:
- Give readers interesting informative content that they will enjoy
- Make them curious about your own website
- Persuade them to visit your website and become a paying customer
Here are a few points to ponder on, when you want to write a quality guest post.
The rule of catchy headlines has not changed for centuries and it is not about to change in a hurry now. Ensure that your guest post has a headline that piques interest among readers. They should want to check out what is inside. It is how you can ensure that more people read your guest post.
- Author’s bio
When people read your guest post and like it, they would want to know more about you – the author. All guest posts are preceded by a bio of the author that describes what he does and what is website is all about. Your bio should clearly state who you are and what you do. Like a catchy headline, a good bio too leads people to visit your website after reading your guest post.
- Easy writing
Make your posts easier to read. This refers to both the structure and content. The content should be laid out in simple English. Don’t throw too many industry jargons at your readers. If you do, at least limit them to one or two and include proper explanations that everybody can understand. Keep the tone somewhat casual and conversational. This can make your posts more engaging for your readers.
Keep the structure of your guest post clean. If it is very long divide it using appropriate subheadings. Lists are another way to break up your content into bites sized pieces that people can easily comprehend. You want people to read the entire post and then visit your website. If your post is too verbose and dense, most readers will be intimidated by it and avoid reading it completely.
- Original and Informative content – No promotional stuff
The content of your blog post should be something that people can easily connect with. It should be original and related to your niche. More importantly, don’t copy other people’s content and rehash it. Use your experience in your domain to create posts. You can also get expert writers to write guest posts.
The posts that we create will be read by a wider segment of readers, because we do not write promotional content. They are strictly informative content that will actually touch upon the needs and concerns of the readers. We encourage more readerships by exploring your business niche. This is done by creating content beyond the scopes of keywords as well. However, it will be highly relevant to your business niche.
The important thing is to maintain quality, so that guest posting becomes a successful SEO strategy for your website. The more guest posts you write, the better you get at it. If you consistently write quality guest posts, you will slowly see your website rankings go up. In a few months’ time, you should start seeing substantially more visitors to your site.